Innovation Intelligence

US

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New Product Radar

Jefferey Park 2024 Pinot Noir

A new wine brand from Common, winemaker Karim Mussi and Gopuff, debuting via instant delivery and BevMo!.

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New Product Radar

Cold Off The Press

Athletic Brewing teamed with Graza on a non-alcoholic pils brewed with extra-virgin olive oil, in 12oz cans.

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New Product Radar

Livewire variety pack

Livewire's first 12-pack pairs Honeydew Gin Collins and Apricot Whiskey Highball at 7.5% ABV, launching in five SoCal Costco stores.

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New Product Radar

C4 All Hopped Up

A zero-alcohol C4 energy drink tasting of light beer and orange, with 200mg caffeine and zero sugar.

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New Product Radar

Sangría Señorial Zero

A zero-calorie, zero-sugar extension of the Mexican non-alcoholic sangría soda.

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New Product Radar

oHHo Energy

A functional sparkling energy built on guayusa, L-theanine, lion's mane, cordyceps and magnesium — with every dose disclosed on the label.

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New Product Radar

Kentucky Boy

A one-off 50% ABV bourbon reviving a 1920s–40s brand to honor Chris Morris's 50-year career.