The New Product Radar

Kentucky Boy

11 September 2026 · North America

Kentucky Boy
Summary
A one-off 50% ABV bourbon reviving a 1920s–40s brand to honor Chris Morris's 50-year career.
Why it matters
Heritage revivals turn corporate anniversaries into collectible liquid history.
Rationale
Tagged Culture for the heritage-revival story; Category and Occasion secondaries reflect the bourbon segment and the commemorative occasion.