The New Product Radar

Livewire variety pack

Livewire Cocktails · 23 September 2026 · North America

Livewire variety pack
Summary
Livewire's first 12-pack pairs Honeydew Gin Collins and Apricot Whiskey Highball at 7.5% ABV, launching in five SoCal Costco stores.
Why it matters
Bartender-led RTD brands are using club-channel variety packs to scale fast.
Rationale
Tagged Business Model for the Costco club-channel launch; Serve and Occasion secondaries reflect the variety-pack format and the at-home cocktail occasion.
Locations North AmericaEurope