The New Product Radar

Summer in a Bottle Rosé Zero

Wölffer Estate · 1 September 2026 · North America

Summer in a Bottle Rosé Zero
Summary
Wölffer Estate's first non-alcoholic rosé: 100% Cinsault, dealcoholized, under 0.5% ABV.
Why it matters
Prestige wine estates entering NA rosé legitimize moderation for the wine occasion.
Rationale
Tagged Consumer Trend for the wine-moderation wave; Category and Technology secondaries reflect the NA wine segment and the dealcoholization tech.
Locations North AmericaEurope