Vinarchy brings Jacob's Creek's Le Petit Rosé into spritz format: a light, dry, sparkling rosé-style serve with elderflower, strawberry, red currant, citrus zest and vanilla notes, in 750mL bottles at $20. It launches alongside the Campo Viejo Sangria Spritz as Vinarchy builds a summer spritz portfolio for Australia.

Australia's biggest wine brands are reformatting themselves for spritz season — an iconic label in a sparkling 750mL serve shows wine's answer to the RTD boom is format, not just flavor.

Tagged Category for the format play — a spritz-style bottling of an established rosé, part of Vinarchy's coordinated summer spritz push across its Australian portfolio.