Diageo's Bulleit has launched Bulleit '87, the brand's first new core expression since Bulleit 95 Rye (2011) and its first-ever blend of bourbon and rye. Kentucky bourbon and Indiana rye — each aged at least four years and finished with toasted American and French oak staves — are married and bottled at 90 proof (45% ABV). Rolling out across US retail from September 2026 at $29.99/750ml.

Bulleit is breaking a 15-year core-range freeze with its first bourbon-rye blend, betting that whiskey drinkers will embrace a hybrid at $29.99 — a high-profile test of whether blending styles can become a mainstream whiskey segment.

Tagged Category for Bulleit's first core range addition since 2011 — a bourbon-rye blend that stretches the brand's category footprint rather than a limited edition.