The New Product Radar

Auriva wine cocktails

Fior di Sole · 28 September 2026 · North America

Auriva wine cocktails
Summary
An entirely new 7%-ABV low-alcohol wine-cocktail brand from Fior di Sole, launching with Blood Orange Mimosa and Peach Bellini. A first-time entry in the low-alc wine space.
Why it matters
A first-time brand entry creating a low-alcohol wine-cocktail category at 7% ABV.
Rationale
Tagged Category for the debut of a 7%-ABV wine-cocktail brand; Consumer Trend secondary reflects the low-alcohol moderation shift behind its creation.
Locations North AmericaEurope