A limited-time non-alcoholic pils brewed with Graza extra virgin olive oil, launched September 23, 2026. The 12-oz cans (under 0.5% ABV, 60 calories) pair floral, herbal and lemon aromas with a clean, dry finish; the olive oil nourishes the yeast during brewing rather than flavoring the beer itself. Sold in 6-packs on athleticbrewing.com while supplies last.

Athletic borrows equity from the pantry aisle by pairing its NA brewing platform with Graza's cult olive oil brand — a cross-category move that gives a limited release a story, a food-pairing hook (pizza, charcuterie, game day spreads), and press well beyond beer media. It shows how NA beer leaders are chasing cultural novelty to stand out as the category matures.