The New Product Radar

Aberlour 21 & 25 Year Old

Aberlour · 26 September 2026 · Global

Aberlour 21 & 25 Year Old
Summary
Two new ultra-premium Speyside single malts released for Whisky Live Paris: the 21 YO (American oak and ex-sherry, 48% ABV, €270) and the 25 YO (rare first-fill ex-sherry casks, 50.8% ABV, €650), via selected off-premise globally.
Why it matters
Ultra-premium age-statement releases riding the luxury premiumization wave in Scotch.
Rationale
Tagged Consumer Trend for the ultra-premium age-statement push riding Scotch's luxury premiumization wave; Business Model secondary reflects the Whisky Live Paris prestige-channel launch.