Innovation Intelligence

Europe

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New Product Radar

Grey Goose Berry Rouge — UK launch

Grey Goose brings its biggest flavour extension in more than a decade to the UK: Berry Rouge, a no-added-sugar flavoured vodka with natural essences...

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New Product Radar

Adnams Ghost Ship Alcohol Free Handpull Keg

Parent company: Adnams Adnams launches what it claims is the world’s first alcohol-free handpull keg beer: Ghost Ship Alcohol Free (0.5%) served through traditional...

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Whisky Craft “First Light” 21-Year-Old

Parent company: Edinburgh’s Whisky Craft Edinburgh independent bottler Whisky Craft (opened 2025) launches First Light, its first permanent core expression: a 21-year-old Highland single...

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New Product Radar

Neumarkter Lammsbräu 2026 non-alcoholic range

Organic pioneer Neumarkter Lammsbräu adds two non-alcoholic beers for 2026: an Organic Light Non-Alcoholic lager (bottom-fermented, gently hopped, in 0.5L bottles from October) and...

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New Product Radar

Goodrays alcohol-free beer range

CBD brand Goodrays diversifies into 0.0% beer: Golden Lager, Grapefruit Lager and Lemon Lager (330ml), brewed with Glasgow's B Corp Brewgooder and infused with...