Diageo's Smirnoff has added Blueberry & Pomegranate to its Smirnoff Crush RTD range — a 6% ABV 440ml can at RRP £2.99, exclusive to UK independent convenience ahead of a wider national rollout in September 2026. The flavour builds on the Mango & Peach and Lemon & Lime variants, which have delivered £1.1m in value sales, 76% of it incremental to the RTD category.

Smirnoff is doubling down on flavoured RTDs with a convenience-exclusive launch that rewards the channel driving its £1.1m incremental growth — a test of whether flavour news can keep the brand ahead in the RTD race.

Tagged Category for a new flavour in Smirnoff's fast-growing Crush RTD line — a 6% ABV can designed to extend the range's incremental growth in UK convenience.