Grey Goose brings its biggest flavour extension in more than a decade to the UK: Berry Rouge, a no-added-sugar flavoured vodka with natural essences of strawberries, raspberries, blackberries and blueberries. On sale from October 5 via Tesco, Amazon, Selfridges and premium on-trade, following strong performance in the US, France and global travel retail.

Flavoured vodka's biggest global name is doubling down on 'better-for-you' credentials — a no-added-sugar flagship flavour shows premium spirits chasing the moderation wave rather than fighting it.

Tagged Consumer Trend for the flavour-extension play — Grey Goose's biggest new variant in 10+ years, positioned on natural essences and no added sugar for today's UK drinker.