The New Product Radar
Whiskey Wonder Limited Edition 001
Craft Wonder · 2 October 2026 · Asia
Why it matters
Japan's whisky rulebook is forcing real creativity — a bourbon-method whiskey that can claim neither protected name shows how producers are innovating around labeling law.
Rationale
Tagged Category for the category-defying release — a Japanese-made, bourbon-method whiskey sold outside both protected names, a first-of-its-kind positioning play.