The New Product Radar

Smirnoff Ice Black Tea & Peach

Diageo · 3 October 2026 · Oceania

Smirnoff Ice Black Tea & Peach
Why it matters
The 90s RTD revival is going global — a heritage alcopop brand is betting nostalgia plus a new flavor can recruit both original fans and a new generation of RTD drinkers.
Rationale
Tagged Consumer Trend for the nostalgia-driven relaunch — a 1999-era RTD icon returning with Y2K theming and a new Black Tea & Peach variant aimed at today's drinkers.