The New Product Radar
Laphroaig 15-Year-Old (US return)
Suntory Global Spirits · 2 October 2026 · North America
Summary
Suntory Global Spirits is bringing Laphroaig's 15-year-old back to the US for the first time in 10 years: a permanent core-range addition at 46% ABV, matured all 15 years in ex-bourbon casks ($89). The return follows the sold-out Laphroaig × Willem Dafoe limited edition and a Women Who Whiskey 15th-anniversary tie-in.
Why it matters
Islay's age-statement ladder is rebuilding in the US — a permanent 15-year-old returning after a decade shows heritage distilleries investing in the middle of the range, not just the ultra-premium top end.
Rationale
Tagged Category for the core-range architecture play — a returning 15-year-old slots between the 10 and 18, giving Laphroaig a permanent three-rung age ladder in its biggest export market.