Summary
Sazerac Company's first entry into soju, launched in the US. DALHO comes in four flavors — Original, Peach, Strawberry and Lychee — at 17% ABV, in both a classic 375mL bottle and a category-first 50mL format designed for trial and flavor exploration. Named after the Korean words for moon and tiger, it is available at select retailers, restaurants and bars across Sazerac's US distribution network.
Rationale
Sazerac brings its spirits portfolio power to one of the fastest-growing US spirits categories, with the 50mL format lowering the trial barrier for soju newcomers. It pairs soju's tradition of connection with modern flavor and format innovation, targeting younger drinkers driving the category's projected 16% CAGR through 2029.