The New Product Radar

Absolut KAWS Artist Edition

Pernod Ricard · 1 October 2026

Absolut KAWS Artist Edition
Summary
A limited-edition Absolut vodka bottle designed by contemporary artist KAWS (Brian Donnelly), announced October 1, 2026. The 40% ABV bottle carries KAWS' "XX" motif and CHUM character on the front, with an image of the commissioned original painting on the back. Preorders opened October 1 at Absolut.com, rolling out to select US retailers and more than 30 markets worldwide, available for a limited time.
Rationale
Absolut extends its 40-year artist-collaboration legacy — from Warhol to more than 550 artists since the 1980s — with one of today's most influential contemporary artists, turning the bottle into a collectible cultural statement. The edition bridges fine art and popular culture, recruiting design- and culture-led consumers and giving the brand fresh creative momentum on a crowded premium vodka shelf.