The New Product Radar
Goodrays alcohol-free beer range
Goodrays · 1 October 2026 · Europe
Summary
CBD brand Goodrays diversifies into 0.0% beer: Golden Lager, Grapefruit Lager and Lemon Lager (330ml), brewed with Glasgow's B Corp Brewgooder and infused with magnesium, lemon balm and vitamin D as 'good mood beer'.
Why it matters
A CBD brand's second diversification into alcohol-free beer shows the wellness-drink lane consolidating — mood benefits are becoming the cross-category currency.
Rationale
Tagged Business Model for the category leap — a CBD brand building a second home in 0.0% beer, following its 2025 move into functional blends.