The New Product Radar
PARAGRAPH Chardonnay
PARAGRAPH · 1 October 2026 · North America
Summary
The fine non-alcoholic wine brand's second release after its Spanish Tempranillo: a dry Chardonnay (<0.5% ABV) from cooler Southwest France sites, blended with input from Familia Muga, with partial malolactic and French oak.
Why it matters
Non-alcoholic wine is growing its own fine-wine ladder — PARAGRAPH is building a regional, varietal-mapped range with Muga's input, treating nolo like terroir.
Rationale
Tagged Consumer Trend for the fine-nolo turn — a second varietal release turns a single-SKU experiment into a multi-wine range with distinct pairings and occasions.