The New Product Radar
2 Towns × Seattle Kraken co-branded lineup
2 Towns Ciderhouse · 1 October 2026 · North America
Summary
2 Towns Ciderhouse teamed with the Seattle Kraken on a co-branded lineup spanning all three of its brands: 2 Towns Original Cosmic Crisp cider (19.2oz, 8%), Craftwell Pineapple Margarita (19.2oz, 10.5%) and Seattle Cider Honeycrisp (16oz, 5.5%). Available at PNW retailers and at Kraken games.
Why it matters
Following its Seattle Cider acquisition, 2 Towns is consolidating regional identity into a sports partnership — limited co-branded packaging as a growth lever in the surging US cider category.
Rationale
Tagged Culture for fusing regional craft with pro sports — a Kraken co-brand spanning cider and RTD SKUs, turning team fandom into a packaging growth lever.