New Indian-made foreign liquor (IMFL) whisky from Adie Broswon Group — a blend of malts and Indian grain spirits with smoky, tobacco and honey notes. 'Live Bold. Drink Bold.' positioning with royal-blue-and-gold crown insignia; seven pack sizes (60ml–1L), 750ml at Rs 500 (Delhi) / Rs 530 (Chandigarh) / Rs 750 (Punjab).

India's whisky volumes grew 4% in 2025 and premiumization is pushing above the mass tier — Kingpin's accessible-price, occasion-flexible pack architecture is the format play mid-tier brands are using to climb.

Tagged Category for opening a new front in Indian whisky — a new IMFL brand using wide pack-size architecture to climb the premiumization ladder.