The New Product Radar

Campo Viejo Sangria Spritz

1 October 2026 · Oceania

Campo Viejo Sangria Spritz
Summary
Australia's first sangria spritz in a can: a 330ml RTD at 4.5% ABV blending Spanish red wine with natural citrus, in 4-packs at $24.99 RRP. Australia leads the world for this product, launching mid-October at Liquorland and independents.
Why it matters
Pernod Ricard is testing a sangria spritz in a can in Australia before anywhere else — evidence that APAC remains the laboratory for wine-based RTD innovation, with Europe's spritz playbook repurposed for a new hemisphere.
Rationale
Tagged Category for opening a new RTD front — the first canned sangria spritz in Australia, launching a European format in a first-to-world market.