The sixth and final release in Havana Club's redesigned Iconica Collection: a 40% ABV Cuban rum blending four aged rums through the house's signature continuous-ageing process. Presented in an hourglass decanter at €350 RRP, it went on sale this week, closing out the flagship luxury collection.

Pernod Ricard is closing its flagship Cuban-rum prestige line with a theatre-first collectible — a blueprint for ending a luxury collection with a crescendo rather than letting it fade.

Tagged Culture for making the finale the product — the last Iconica release turns collection-closing into a cultural event, with the hourglass decanter and €350 price making scarcity the story.