The New Product Radar
The Red Special Gin
28 September 2026 · Europe
Summary
Queen guitarist Brian May co-created a London dry gin with Portobello Road Distillery, inspired by his homemade Red Special guitar. Botanicals include sage and calamansi orange grown in May's own greenhouse, alongside juniper and liquorice root. The vintage-style bottle carries a sixpence embedded in the lid — May's signature plectrum — in individually numbered bottles.
Why it matters
Celebrity spirits are maturing from endorsement deals to genuine co-creation with personal storytelling — May's homegrown botanicals and the sixpence-lid bottle set a bar for collectible, narrative-driven limited releases.
Rationale
Tagged Culture for crossing rock mythology into spirits — a gin built around Brian May's own guitar, greenhouse and sixpence plectrum, making music fandom the product's core identity.