The New Product Radar
Johnnie Walker Blue Label Indian Festive Blend
Diageo · 29 September 2026 · Asia
Summary
A new blend by Master Blender Dr Emma Walker created for India's festive season — cardamom, saffron, rosewater and honeyed notes. Continues the Rahul Mishra design partnership into its second year.
Why it matters
A genuinely new blend created for India's festive season, localizing a global luxury icon through culture and occasion.
Rationale
Tagged Culture for the India-festival localization of a global luxury icon; Occasion secondary reflects the celebratory gifting occasion it was blended for.