Second edition of the "Between You and I" series: a 17-year-old Orkney single malt created with New York artist Laila Gohar, inspired by her Egyptian heritage. Matured 11 years in refill casks then finished in highly active unseasoned American oak; $160 global release plus a travel-retail "Journeys" expression.

The artist collaboration rooted in Egyptian heritage brings cultural storytelling to ultra-premium whisky.

Tagged Culture for the Egyptian-heritage collaboration bringing cultural storytelling to whisky; Consumer Trend secondary reflects the artist-partnership marketing play.