The New Product Radar
Skrewball PB&J Whiskey
Pernod Ricard · 8 September 2026 · North America
Summary
Peanut-butter and strawberry-jelly whiskey at 35% ABV in a novel 100ml two-serving can plus a 50ml bottle.
Why it matters
Nostalgia flavors plus novel small formats keep flavored whiskey's trial loop spinning.
Rationale
Tagged Serve for the 100ml can and 50ml bottle formats; Ingredient and Occasion secondaries reflect the PB&J flavor and the playful shot occasion.