The New Product Radar

Jack Daniel’s Tennessee Blackberry Lemonade RTD

Brown-Forman · 14 September 2026 · North America

Jack Daniel’s Tennessee Blackberry Lemonade RTD
Summary
The first Jack Daniel's RTD built on Tennessee Blackberry: 4.8% ABV, 100 calories, 355ml cans.
Why it matters
Heritage whiskey brands are using fruit-forward RTDs to recruit younger drinkers.
Rationale
Tagged Serve for the RTD format; Ingredient and Occasion secondaries reflect the blackberry-lemonade build and the casual refreshment moment.
Locations North AmericaEurope