The New Product Radar

Normal Beer

DESTIHL · 1 September 2026 · North America

Normal Beer
Summary
A 4.0% ABV, 99-calorie all-malt American light lager with no corn or rice adjuncts.
Why it matters
Light lager is being rebuilt from all-malt recipes as drinkers reject adjunct shortcuts.
Rationale
Tagged Ingredient for the all-malt, no-adjunct recipe; Consumer Trend and Category secondaries reflect better-for-you drinking and the light-lager segment.