The New Product Radar

Modelo Chelada Limón y Sal NA

Constellation Brands · 7 January 2026 · North America

Modelo Chelada Limón y Sal NA
Summary
Modelo's first non-alcoholic offer: a Chelada Limón y Sal that keeps the brand codes intact with only the alcohol removed.
Why it matters
A mainstream Mexican lager brand entering NA signals zero-alcohol moving from niche to the core beer aisle.
Rationale
Tagged Consumer Trend for the moderation wave reaching mainstream lager; Culture and Category secondaries reflect the chelada ritual and the NA-beer category stretch.
Locations North AmericaEurope